Engaging Elder Gen-Z
Engaging Elder Gen-Z is a comprehensive communications plan I created for United Way of Washington County, MD (UWWCMD). Set to be implemented in Spring 2023, the plan is designed to provide UWWCMD with guidance and insights into how to most effectively engage Washington County residents between 18-25.
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The top tactics to be utilized will be making social media content more visable and audience relevant, increasing the quality of educational materials, and hybridizing their in-person and digital communications via a Live, Digital, and Educational presentation geared towards college students.
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Click the images to see documents in full.
Project Timeline
Below is a comprehensive timeline outlining the launch and run times of each tactic to be utilized.
Project Overview
A brief, condenced, overview of project goals and milestones.
Communications Plan
The full plan including associated results and materials from primary research conducted regarding the key public. Social media content mock-ups and other tactic relevant documents are included in the appendix.
